Vintage clothing business has been a lucrative venture dealing with second hand garments. Research has shown that second hand women vintage has a tremendously high market across the globe in reference to other forms of clothing. This phenomenon makes it a worthwhile venture for entrepreneurs. In the case of Amsterdam, a supply gap for vintage clothing has been reveal, thus creating a golden opportunity to open a second hand vintage clothing retail store.
Mission statementThe mission of the vintage clothing business is to be the leading seller of second hand vintage clothing for women by ensuring a high sense of customer satisfaction. The issue of price and quality will be adequately addressed thus ensuring customers get the full worth of their money. The business culture and organizational relations are also projected to be favorable to all stakeholders thus boosting the business image (McAllister, 2011).
Business objectiveAttainment of a high market share of about 35% at the end of the first year of operation is the most outstanding objective of the business. In addition, the business is also projecting to realize time and cost efficiencies in its operations thus being able to enjoy high levels of profitability. From another perspective, the business will be focusing to attain market leadership by ensuring it gains a potential customer population of around2 million at the end of the first year of operation (McAllister, 2011).
Ownership